Bluecore, a retail marketing technology company that transforms casual shoppers into lifetime customers for the world’s fastest-growing retailers, has raised $125 million in a Series E funding round. The investment, led by existing investor Georgian, brings Bluecore’s total funding to over $225 million and values the company at $1 billion.
What is Bluecore?
Founded in 2013, Bluecore is a retail marketing technology company that leverages predictive intelligence to transform the retailer-shopper experience. Powered by Google Cloud, its platform delivers cross-channel personalized marketing campaigns at scale.
With Bluecore, retailers can connect shopper identities, shopper behavior, and product catalog data to deliver relevant messages across email, e-commerce websites, and paid media channels such as Facebook, Instagram, and Google Ads. The platform identifies a shopper’s identity, affinities, and trends to deliver personalized content that increases purchase frequency and customer lifetime value.
Key Features of Bluecore
Bluecore’s platform is built to prioritize and deliver on mission-critical e-commerce KPIs that directly influence retailer growth. These metrics include increased purchase frequency and customer lifetime value, which have driven billions in Gross Merchandising Value for hundreds of retailers.
Bluecore’s patented technology is designed specifically for retailers, integrating with their existing products and infrastructure. It combines real-time data and customer interaction with product information to drive intelligent and personalized merchandising, pricing, and supply chain decisions.
How Does Bluecore Work?
Bluecore’s predictive retail AI platform unifies three traditionally disconnected data sets to identify shopper identity, shopper behavior, and products engaged with. Positioned at the core of retailers’ digital marketing stacks, it leverages this first-party data to predict and execute on the exact experience a shopper should receive across owned and paid digital channels, including email, e-commerce websites, and social media and search ads.
With a deep understanding of shopper intent, Bluecore acts on the volume and variety of real-time shopper signals that retailers need to grow customer loyalty. Using this predictive AI, Bluecore’s customers are able to build lifetime customer relationships that promote loyalty through personalized multi-channel experiences.
Bluecore’s Unique Ability
Bluecore has a unique ability to match customer data with real-time product updates, enabling brands to build triggered campaigns that span all of their marketing programs. It also enables retailers to deliver the right message at the right time, resulting in increased revenue and greater customer satisfaction.
Bluecore’s Funding
Bluecore’s series E funding round was led by existing investor Georgian, and raised $125 million. The round brings Bluecore’s total funding to over $225 million and values the company at $1 billion.
Bluecore is growing rapidly, with a headcount of more than 300 employees, and plans to hire an additional 400 over the year. Its hiring team has a strong background in e-commerce and is focused on growing in the retail space.
In Conclusion
Bluecore’s platform is a vital part of the customer journey, allowing retailers to connect with shoppers in new ways. By combining shopper and product data, Bluecore’s AI-driven workflow enables brands to manage personalized campaigns through a single interface. Bluecore’s patented technology, designed specifically for retailers, allows brands to build triggered campaigns that span all of their marketing programs, resulting in increased revenue and greater customer satisfaction. With its recent funding round and continued growth, Bluecore is poised to revolutionize the retail marketing industry.
