Rapper claims Atari become impressed via his Soulja Boy recreation console
In a bizarre new Instagram video, Soulja Boy announced himself as the owner of Atari, making himself the first rapper to personal a video game enterprise.
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The rapper, whose actual name is DeAndre Cortez Way, shared a video on August 18 carrying a hat and T-blouse with the employer’s brand, pronouncing “they signed me a deal with Atari”, a partnership for the primary time. Appeared like.
However, Soulja Boy persevered, “I’m going to enhance the corporation, we’ll take Atari to the subsequent stage. Follow every body @Atari. I very own Atari now.”
As pronounced in The Gaming Bible, the rapper has introduced numerous SouljaGames-branded consoles of his very own in latest years, although these were observed to have stolen designs that were grew to become down by Sony and Nintendo lawyers.
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However, inside the video he claimed that Atari changed into “without a doubt pleased with what I did with the Soulja Boy sport console” and that he turned into going to promote the organisation for US$140million.
However, Atari has responded to the claims these days (August 20) thru Twitter: “We recognise the CEO of Atari has a dream activity, but that honor belongs to Wade Rosen.”
Atari launched a new console in June, a current take on the traditional 1977 VCS device that comes pre-hooked up with classic Atari games, but additionally capabilities as a Linux-powered PC.
The business enterprise also stated that it’ll pass far from the unfastened-to-play and cell markets to awareness on premium console and PC games.
Elsewhere, a brand new video document alleges that Roblox is exploiting young recreation builders. The research claims that the platform encourages its customers, particularly youngsters, to create and monetize their games, however the tactics mean that very little sales clearly leaves its ecosystem.
How Atari’s New Ceo Wants To Recharge The Logo
Wade Rosen explains the organization’s flow far from mobile and loose-to-play, as well as why Atari undermines the casino brand but Atari Hotels doesn’t
Few manufacturers have a past in gaming as lengthy — or as checkered — as Atari. Since kickstarting both the arcade and domestic gaming scene in the Seventies and early Eighties, the Atari name has modified hands numerous times, with each new stewards of the brand seeking to go back it to its glory days. The reality that Target’s leadership remains unchanged from team to management speaks to no longer simplest the constrained achievement they’ve had to this point, however the enduring cost of the Atari name.
Currently, the person in charge of Atari is CEO Wade Rosen, who changed into named to that position in April and some months later saw a strategic pivot for the agency far from cell and loose-to-play games and in the direction of top class PC and console titles. Was announced. , The first glimpse of that change got here today with the release of Centipede: Recharged throughout a couple of structures. A remake of the unique arcade recreation with revised visuals, new challenges and an original rating by Megan McDuffie, Centipede: Recharge pursuits to set the tone for a Recharge line in which Black Widow, Asteroids and Breakout could be given same treatment.
In his first English language interview because taking office, Rosen defined the reason behind the trade.
It’s needed because the market wasn’t clearly sure, or wasn’t clear about what we were doing, Rosen says. “Atari turned into synonymous with doing lots of things, however not certainly explaining why they have been doing those things, what their motivation turned into, or where those reasons have been coming from. So the focal point on the video games meant to do because it’s why human beings understand us. Instead of seeking to rediscover ourselves in a TV agency, a on line casino operator, or all of these other matters, we’ve got end up known as a online game enterprise. “
Internal TV production and casino operations were two of the companies Atari dropped among shifts. However, it’s far covered in TVs via licensing offers. This maintains with a brand new line of motels as well, and there’s nonetheless an Atari blockchain department working on Atari-branded cryptocurrency, NFTs, and different such efforts.
When we ask if all this doesn’t dilute the brand besides, Rosen says there are a few concerns the organisation addressed while considering those efforts.
“The first query is ‘Does this make experience?’ Does it endorse the emblem and does it offer readability? If now not, we probably may not. If it does, the question is, do you do it internally or not?”
On the primary question, Rosen says that Atari has grew to become down “loads” of licensing offers that might have been underwhelming. For the second query, he emphasizes the price of diverting the group’s interest.
On the casino side, it didn’t simply make sense on plenty of stages as it changed into each brands thin, and it changed into absorbing a number of time from the crew Rosen says.
As for inns, Rosen says he turned into skeptical at the beginning, however got here round for the identical reasons as Nintendo became planning to construct a Mario theme park.With Universal Studios was a terrific concept.
It’s not just a everyday resort with the Atari logo, Rosen says. It will create a number of emblem dilution, however what they’re hoping to construct and construct and bring to the arena is some thing very precise and unique, and would match actually properly for Atari to try.
After the restructuring, Atari now has greater business lines. There’s the gaming enterprise, the Atari VCS hardware business, the blockchain commercial enterprise, and the licensing commercial enterprise (which handles not best inns and T-shirts, but additionally certified gaming merchandise like the Atari Flashback microconsole or arcade 1up gadget). Rosen says there is nevertheless collaboration among the groups, however each is extra focused on their respective regions, as opposed to dividing the company’s time into separate efforts.
He would not speak this subject matter earlier than, so we ask about the potential pitfalls of associating the old skool Atari logo with tasteless groups like actual-money gambling and blockchain, which isn’t only a fave device of scammers and ransomware. Is. Hackers but have tremendous environmental fees and have shown few realistic packages beyond hypothesis. (GamesIndustry.Biz determined to reduce its blockchain insurance earlier this year.)