While local SEO is a relatively new strategy, it can be effective if performed properly. As more businesses are realizing its potential, competition is on the rise. Google deduces location from IP address, GPS information, and context of the search query. Additionally, Google provides additional information about a business via the Google My Business profile. Getting the right strategy in place to increase visibility for your business can lead to greater ROI. This article will discuss the most important aspects of local SEO.
Relevance
One of the key benefits of local SEO services is an increase in visibility. When web users search for a product or service that meets their needs, they are more likely to choose a local business. Not only will you be able to capture the attention of local visitors, but you will also be able to convert those visitors into customers. Consequently, this will increase your ROI and generate more leads. This type of service is particularly important for small businesses and local businesses who are looking to boost their online visibility.
ROI
It is possible to measure the ROI of local SEO services in a variety of ways. For example, an increase in page rank can bring an estimated ROI of 2,000% if a keyword has a market of 1 million searches per month. However, if the click-through rate is 1%, the ROI will be much less, with a net loss of 80 cents per visitor. Nevertheless, the ROI for local SEO services is a valuable measure of whether your efforts are producing results.
Google My Business profile
In order to get your business listed on Google, you must create a Google My Business profile. You can use this free service to create your profile and verify your business. After you complete the registration process, Google will send you a postcard containing a verification code. Once you have received the postcard, you can enter the verification code on the back to confirm your business’s status. Once verified, your business’s listing will be displayed on Google, giving you access to relevant insights, reviews, and analytics.
Citations
One of the most important aspects of a local SEO campaign is the consistency of NAP (Name, Address, Phone number) across the Internet. Google cites the NAP as a local signal, and it has the power to decrease your local SEO ranking if the information is inconsistent. Customers will be suspicious of your business if they find outdated or inaccurate NAPs. Not only that, but Google will also penalize your website’s local SEO rankings if your NAP is out of date.
Hibu
The local SEO services of Hibu are extensive, encompassing smart website creation, brand reputation management, and social media and ad management. Hibu’s dedicated account managers coordinate outreach for more reviews and respond to online comments. Their services are also bundled together into an all-in-one search engine marketing package. To learn more, contact Hibu today. You can get a free trial of Hibu’s local SEO services, or you can sign up for a monthly or one-time plan.
Thrive Internet Marketing Agency
Thrive Internet Marketing Agency provides a full range of digital marketing services, including web design and development, social media marketing, email marketing, and SEO. Thrive is a Google Analytics Technology Partner and a Bing Ads Accredited Professional. In addition to local SEO, Thrive also provides advertising services, including display advertising. Their team of experts helps clients maximize the ROI of their campaigns and help their businesses gain more visibility, traffic, and leads.
